Landscape only

Turn your phone

This is a cinematic 16:9 presentation. Rotate your device to step into the universe.

hamieverse.com
Hamieverse
Hamieverse · 2026
General Deck CONFIDENTIAL · 2026
A new kind of entertainment:
built to give back to you and the world.
The next generation are conscious consumers.
They have already reshaped what they eat, wear and buy.
Entertainment is next.
They will choose entertainment that leaves them, and the world, better off.
Founding belief · Hamieverse · Founded 2024
press any key to skip
The Problem

Today’s entertainment incentives
are fundamentally misaligned.

When users invest time, the business profits but the individual is often left worse off.

Capture
attention

Designed to pull you in.
Built to keep you coming back.

205phone checks/day*

Monetise
engagement

Your time becomes their revenue.
The costs are left to you.

6.5h+online/day*

Leave people
worse off

Sleep, focus and confidence can suffer.
Anxiety and body-image risks can rise.

2×mental health risk*
The flip: Hamieverse

Entertainment that gives back
to you and the world.

Hamieverse is an entertainment franchise designed to support personal growth while driving humanitarian impact.

Entertain

World-class games, stories
and characters people love.

300M+Social media views

Empower

Positive psychology in every product.
Designed to help people grow.

1M+Views of our talks on personal growth

Impact

We build impact into our products
and fund humanitarian missions.

10M+Est. litres of clean water delivered
Meet the Hamieverse

Watch. Play. Collect. Belong.

Our flagship trading card game lives inside a rich universe of characters, comics and novels that players love.

Our flagship
Competitive trading card game
Comic Con launch
Game studio
Novels & comics
Hand drawn animations
Digital & physical collectables
The Hamieverse today

Building a franchise with the power
to shape a generation.

Fans are discovering our stories, playing our games and making the Hamieverse their own.

0M+social media viewsOriginal characters. Global attention.
A universe people keep coming back to.
0K+games played170K matches in our TCG’s closed beta.
The competition has already begun.
$0K+Pre-game volumeGiven away free. Now $100+ each.
Collectors are trading before launch.
Play to Impact

We build impact into our products

Already in our flagship TCG, with more products to follow. The more you play, the more impact we make together.

01A trading card game built to rival the best.Collect cards, test your strategy and compete.
Give your mind a workout. Have fun doing it.
02Purchases help fund missionsAt least 5% of our revenue
funds real-world missions.
03Track your share of the impactYour play shapes your share of impact.
Your Impact Passport keeps the record.
Clean water for 2,000+ people
500+ students back to learning
Year-round food for 1,000+ people
0M+Est. litres of clean water delivered 0+beneficiaries reached 0missions 0months 0continents
Community

People love the Hamieverse

A community so invested in the message, art and mission that they create alongside us.

"Real & valuable conversations
on leveling up your mindset."

@BrOnChain · on X

"One mission at a time, one life at a time.
We'll get there."

@_littlefavour · on X

"Visually, if not the best, then top 3. Incredibly high pre-release game quality."

@Dominikz177 · on X
Our characters. Their creativity.
Salt art
Nail art
Digital painting
Wax & charcoal
As featured in
WonderlandDecryptBusiness InsiderInvesting.comBinanceBenzinga
The Team

Builders & creatives who’ve done this before and give a damn

Our core team has launched 50+ projects, generated $50M+ in exits and has experience across Valve & PSG.

Mateen
Mateen
Founder · CEO
Grew app: 100K users in 4 monthsShopSMJ founder · $1M year-1 salesLed digital at $150M/yr companyUCL · exec: MIT/Oxford/Wharton
Behdad
Behdad
Head of Gaming
14 years in global esportsTeams ~$1M→$12M+ · $50M+ exitsTeam acquired by PSGAdvised Valve on Dota 2 transition
Tam
Tam
Creative Director · Author
Wonderland · writer & actorBrand storytelling · ISAMAYA BeautyAuthor · Hamie Saga & CodexFashion comms MA · Central St Martins
Feral
Feral
Chief Marketing Officer
25+ Web3 launches · AP Collective150M+ impressions/200K+ activations300+ creator/community campaignsPipeline: $150M+ funding/$250M+ sales
The Vision

Imagine a generation participating in a universe built to give back

Enter through the game. Stay for the universe.
More worlds to explore. More ways to belong. More impact together.

Hamieverse today

A leading
trading card game

A studio of
hit games

Bestselling
books & comics

Hit animated
series & films

Globally licensed
characters

A global
entertainment
franchise
Flagship Trading Card Game

A trading card game
built to rival the best.

Deep strategy. Personal progression. Live competition. A world players make their own.

Outthink your rivalsFast to learn. Deep to master.
Outplay your rivals, move by move.
Build your playstyleRPG progression. Your playstyle.
Level up. Upgrade. Customise.
Enter the competition170K beta matches. Real rivals.
Live tournaments. Play to win.
Comic Con

We don’t just build worlds.
We bring people into them.

Our Comic Con launch brought our games, stories and characters face to face with fans.

A world comes alive
Fans take over
Flagship booth next to Pokémon & Yu-Gi-Oh!
Break The Wheel Talks

We run our own talk show, live on X

Think TED, for Gen Z. One rule: leave people better than you found them.

0K+Views that inspire
0+Fan-made clips
0M+Views from fan clips
Novels & Comics

Every character has a story.
This is where it begins.

Original novels and hand-drawn comics reveal the characters, conflicts and worlds behind the Hamieverse.

Novels and comics from the Hamie Saga
4 epic story arcs
Into the Hamieverse and Songs the City Forgot books
Author-written. No AI.
Hand-drawn Hamieverse comic pages
100+ comic pages
Anime & Animations

Hand-drawn animation.
Built for a global stage.

Original characters. One connected universe. Shorts today, with bigger stories planned for tomorrow.

300M+ views
Next: a mini-series
Full-series vision
Collectables

The world you love.
Yours to collect.

Digital collectibles. Physical pieces. More ways to make the Hamieverse your own.

0+Characters to collect
Hamieverse clothing with original character artwork
0Fashion exclusives
Physical Hamie collectible figurine
500Limited-edition Hamie

If you want to change the world together, let's talk.

Email Mateen Telegram Mateen Website
01 / 17 —